“Taco Tuesday” is more than a meme — it’s held as a federal trademark by the Taco John’s chain in 49 states.
Competitor Taco Bell wants to change that, and filed a petition to the U.S. Patent and Trademark Office Tuesday to void the trademark.“How can anyone Live Más if they’re not allowed to freely say ‘Taco Tuesday.’ It’s pure chaos. Taco Bell seeks no damages or trademark rights in ‘Taco Tuesday.’ It simply seeks common sense for usage of a common term,” Taco Bell wrote in a statement.
Although Taco Bell opted for more populist language, the chain, at 7,200 locations nationwide, dwarfs Taco John’s, which has nearly 400 stores in 23 states. Taco Bell is also seeking to cancel the federal trademark for New Jersey, held not by Taco John’s but by Gregory’s Restaurant and Bar in Somers Point, New Jersey.
Mr. Creel then took a shot at Taco Bell’s slogan, writing “If ‘living más’ means filling the pockets of Taco Bell’s army of lawyers, we’re not interested.”
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