Customers can vote on two “fan-favorite” menu items that went away in 2018 and 2019 to bring back for a limited time.
that fans can vote to bring back one of two discontinued menu items, happening now through April 12.
Rewards members can cast a vote daily in the Taco Bell app, the chain said. The winner will be announced on April 13, and on menus "for a limited time" participating U.S. locations in late 2023, it added. Last year, Taco Bell ran a similar campaign, allowing fans to vote on the saucy Enchirito versus the Double Decker Taco, with the Enchirito ultimately coming out as victor with 62% of the vote.
"Our fans rigorously turn to our social media to voice their menu item love and we’re excited to give them the opportunity to redistribute that passion through this unique in-app voting experience that impacts real change on our menus," Mathews added.
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