On Tuesday, Sept. 12, 2023, Taco Bell is celebrating Taco Tuesday in a big way by opening a $5 million taco tab on DoorDash.
The action means that anyone may use the phrase without fear of trademark infringement in 49 states. Gregory Hotels still owns the trademark in New Jersey.
“Since the day we filed the legal petitions, our goal has always been to create a world where everyone can freely celebrate and promote Taco Tuesday, because when tacos win, we all win. It’s been remarkable to see local restaurants already begin to celebrate Taco Tuesday their way, and we couldn’t be more thrilled to partner with DoorDash to help elevate those small businesses even further,” said Taco Bell U.S. Chief Marketing Officer, Taylor Montgomery.
“While Tuesdays hold a special place in our heart and will continue to do so, this celebration isn’t just about opening up a taco tab. It’s about championing every individual who makes, sells, eats and celebrates tacos. This Taco Tuesday is for them.”And, today, Sept. 5, is a Tuesday - customers can get a free Doritos Locos Tacos with promo code “04TACOTUESDAY” today.The deal is good in stores, online and in the app.
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