TAG Heuer and Porsche Team up for a Limited-Edition Collaboration

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TAG Heuer and Porsche Team up for a Limited-Edition Collaboration
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The two models, in steel and red gold, were borrow design language from the beloved automobile.

In 2021, TAG Heuer further cemented its automotive ties in an international partnership with Porsche, releasing two limited-edition models that celebrate the brands’ shared heritage. Now, to celebrate 50 years since the 1972 release of the famed Porsche 911 R.S. 2.7, the two legendary brands have once again teamed up on a limited edition.

The watches incorporate Porsche 911 iconography, typography, and colors in a thoughtful manner, resulting in a product that, thankfully, never veers into kitsch. The steel version adopts the white-and-blue aesthetic of one of the most popular RS variants, offering a white opaline dial with rhodium-plated indices and hands, dual sub-registers, a sub-seconds counter, a date wheel at 6 o’clock, and an outer minute/seconds track.

The second version trades blue accents for red and a steel case for 18K 5N rose gold, adds rose gold-colored applied indices and hands, and replaces the fabric strap with a red alligator version complemented by a rose gold-plated pin buckle. Limited to just 250 pieces, it lists for $23,550. Both watches are powered by the Heuer Calibre 02 Automatic movement, which achieves 80 hours of power reserve.

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