While the men’s wear trade shows have been postponed again this year, many specialty stores have nonetheless traveled to NYC to visit showrooms on their own.
Rescheduled weddings, graduations and other events that were postponed during the pandemic have given a major boost to retailers selling tailored clothing. Add to that the fact that many men have begun heading back to their offices — albeit not every day, but at least a couple of days a week now before potentially a more-regular return after Labor Day — and the situation has brightened considerably for the dressier side of men’s wear.
Aliya Morehead, creative director, said among the most popular items with retailers shopping for spring have been the utility jacket and the drawstring pants, along with cotton stretch seersucker, an overshirt and a lightweight knit vest. The collection also includes a new single-pleat tech suit with an unconstructed jacket. “Many men are still working from home and just starting to ease back into the office,” she said. “And this is the perfect uniform for that.
Granovsky said the company has seen a “very impressive bounceback” within its business in the past few months from customers who “want a refresh.” But he’s trying not to get his hopes up. “The concern has pivoted to when things would bounce back to whether it’s enduring. There are such massive delays in receipts from China that it’s driving sales to North American producers, but we don’t know how long that will last.
So while there may be some delays dampening spirits, Orwig said that overall, the situation has rapidly brightened over the past several months. “In the last three to four months, we’ve seen a steady ramp-up of business,” he said. Although he had been hopeful that the situation would eventually improve as the pandemic situation brightened in the U.S., the rebound “came earlier and was much stronger than we expected,” he said. “And we continue to be enthused by the velocity on a weekly basis.
For the office worker, Jones said he’s seen “tremendous success with suit separates” that allow men to look “universally polished, yet are still comfortable. They can mix them with the athleisure pieces they’ve accumulated over the last year and wear them with a quarter-zip sweater, a turtleneck or even a fleece sweatshirt.”
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