Big yikes.
Everyone knows a picture says a thousand words, but an ad campaign needs both. Take away the text and what is left often shows how scarily normal cultural stereotypes have become to us.—which consisted of 82 magazine ads targeted at a black audience or which featured black subjects with all text and logos removed—American artist Hank Willis Thomas is opening a new exhibition,, today. The show, his fifth solo exhibition, will take place at New York's Jack Shainman Gallery.
Removing text from the images lays bare the women in them. One's underwear is pulled in five different directions by fully clothed men. One caged model with a black eye judges her own reflection. Remember the cigarette ad which stated "Blow it in her face and she'll follow you anywhere"? That one's pretty bad even with the caption. Advertisements plug products by selling us dreams, but"unbrand" them and the subtext is crystal clear.
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