Talent CAN Outweigh Sponsorships in Quest for NASCAR Cup Series Seats

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Talent CAN Outweigh Sponsorships in Quest for NASCAR Cup Series Seats
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Long-time team owner Richard Childress pulls back the curtain: “With real talent, you don’t have to bring money.”

, believe the deciding factor in gaining and keeping a ride at NASCAR’s top level is talent although bringing funding is essential in other series.

“Today, a sponsor isn’t going to take a chance on a rookie ,” Childress says. “You’ve got to have the funding to race these cars today and if you can’t get it through sponsorship, then they’ve got to bring sponsors or money. That’s the challenging part. It takes money to put somebody in a car today unless they are an exceptional talent that’s coming with a resume of winning a lot of races and winning a lot of championships.

“There’s a charter agreement that’s not finalized. There’s a TV deal that’s not finalized, and the election is next year,” Haley says. “So, I think for Matt and Kaulig Racing and where they are, obviously, he’s a businessman and he needs to make business decisions.” “You look at what partners will work with us, what drivers work with us because we are a little different than everybody else,” says Rice, who expects the team’s Cup plans to be finalized by Aug. 15.

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