This is not your grandmother's silk hair wrap.
, after a dermatologist suggested she try sleeping with her hair out of her face to control breakouts. Clips kept falling out, ponytails gave her a headache and silk scarves, while effective, proved impossible to master.
I read that you worked on your business plan while you were pregnant with your twins and on bedrest. How are you managing everything now, with two kids and as marketing director at Pink Tartan? The evolution of the scrunchie was really organic. It’s terrifying how bad the fashion industry is for the environment, so I wanted to have a zero fabric waste product. We’re predominantly an e-commerce product. We do have a couple wholesale partners—we’re available at Goop and Holt Renfrew—but most of our business is done online and it’s been frustrating how there’s so much packaging and waste.
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