Walmart and Target were standout preformers of Black Friday, driven by sales of electronics and toys.
were stand-out performers this Black Friday with both retailers reaching strong traffic store-wide, according to most Wall Street retail analysts. Electronics and toys were the hot ticket items at the big box retailers, with a special emphasis on TVs, according to Bank of America.
Morgan Stanley noted the big retails like Walmart, Target and Best Buy are among the best positioned to handle customers' shift to buying online. Shares of Walmart have risen 20% in the last 12 months, shares of Target have climbed about 75% since last year and Best Buy is up about 25% in the same period.
"This was the most crowded lululemon store we've visited on Black Friday, and hands down it was the most crowded store in the King of Prussia mall," said MKM analyst Roxanne Meyer in a note to clients Monday. The firm said Lululemon was more strategic this year in its marketing of Black Friday, with lots of emails promoting the sales.
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