Target is launching its biggest brand yet, Good & Gather. Target expects the grocery label will be a multibillion-dollar brand by the end of 2020.
It will include more than 2,000 items ranging from organic snacks to fresh salad mixes and frozen meals.The grocery section of a redesigned Target store in Duarte, California.Products from the new line Good & Gather will hit Target stores beginning Sept. 15. The retailer said that by the end of 2020, the brand will have more than 2,000 items — everything from organic pizza crusts, milk and eggs, hazelnut and peanut butter spreads, frozen veggies, salad mixes and pastas.
Still, analysts have often criticized Target's fresh food offerings as lackluster and an afterthought. Shoppers can find national snack brands there, like Frito-Lay chips, Chobani yogurt and Cheerios cereal. But people don't often seek out Target as a destination for all of their groceries, as they might at
Target shares have broadly outperformed the industry and are up more than 27% this year. The S&P 500 Retail ETF is down nearly 6%. Private brands in grocery stores are showing more momentum than manufacturer brands, across all income levels of shoppers, according to a recent report from the Food Marketing Institute in partnership with IRI.and Publix, were $75 billion, up 1.5% from a year earlier. For online grocers, private brand sales surged an incredible 80.2% in 2018, the report said. At convenience stores, like 7-Eleven, they were up 12.5%.
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