The three retail giants are trying to find a way to fix something that many customers would say was not broken.
Neither idea worked particularly well and both were dropped. Aside from robot cleaners, the idea of automating in-store operations hasn't really worked, which has caused Walmart, Target, Kroger, and other grocery chains to focus on the idea of self-checkout.
Yes, there's some technology involved — an increasing amount as retailers look at ways to cut down theft — but for the most part, a self checkout is a regular checkout configured a little bit differently. Kroger has tested stores that only offer self-checkout, while Walmart and Target have made moves to staff fewer classic checkout aisles and push people toward doing it themsevles.
Target is testing the limits to see if it can speed up checkout broadly by pushing larger orders to its human cashiers. That's an idea that has led to customer pushback on social media as many people noted that the retailer often only has"1-2" regular checkout lanes staffed with workers. "As Brian mentioned, we're working hard, both inside our stores and with government and community partners, to achieve lower loss rates over time. And our long-run expectation is that shrink rates will moderate from today's unsustainable levels," he said.
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