Target’s massive holiday pop-up across from New York’s Chelsea Market is called Wonderland which opens today and runs through Dec. 22. Warning: It’s full of Insta-worthy moments
Oversize tinsel shimmers at the entrance, the subtle swish of the giant metallic streamers welcoming you into a space ribboned with resplendent red-and-white candy stripes and the sounds of Sam Smith’s “I Feel Love”—Target’sThis individual is sharing her holiday wish, which helps Target donate $40 toward Toys for Tots – upFuturistic but cozy pods welcome families in to type their own holiday stories into a keyboard; the words transform into an animated video and personalized poster...
It’s an example of how one retailer is investing in experiential marketing to spotlight the uniqueness and benefits of a physical shopping experience and to drive engagement and in-store and digital traffic during its most critical of selling seasons.
Partner brands fill the space, such as Lego, Campbell’s, Our Generation, Disney, Coca-Cola and Nintendo. They paid more for the premium placement in the space, deals brokered through Target’s media agency Roundel. The entire activation was created in-house.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Today's Best Sales: Target, Walmart, Kohl's & MoreFrom fashion and home devices to toys and beauty deals, here's today's best of the best!
Leer más »
Target Is Putting Money Back in Moms' Pockets With This Epic Toy SaleTarget is stacking the deals so you can save an enormous amount of money by buying everything from bikes to 'Toy Story' toys for your kids at once.
Leer más »
5 things to know before the stock market opens ThursdayHere's what you need to know before the stock market opens: 1. UK voters head to the polls, with Brexit’s future hanging in the balance. 2. Saudi Aramco hits a $2 trillion valuation on its second day of trading. Read more:
Leer más »
Aramco Valuation Hits Crown Prince’s Coveted $2 Trillion TargetShares in Aramco jumped on their second day of trading to reach Saudi Crown Prince Mohammed bin Salman’s coveted valuation target of $2 trillion.
Leer más »
Jada Pinkett Smith opens up about child protective services investigation after 2014 incident with WillowJada Pinkett Smith opens up about the 2014 child protective services investigation of her family after a photo of 13-year-old Willow sparked controversy.
Leer más »