How Taylor Swift’s Christmas video is a savvy businesswoman’s guide on how to connect with people:
Share to twitterTaylor Swift recently released a new Christmas song that is resonating with fans and continuing tocomprised of a montage of home videos. The singer-songwriter is a master at being able to connect with her fans, leading to her business success.
Some people are uncomfortable watching home video of themselves and even embarrassed that others might see them when they were younger; they may not want to show any vulnerabilities. Vulnerability is one of the few things people have in common. Everyone is vulnerable. And many do not want other people to know this. Those who reveal their vulnerability, like Taylor Swift, can better connect with people. People who show vulnerability have the confidence to connect with people on the most basic, human level.Many people are fascinated by the lives of celebrities, including Taylor Swift. People want to know what clothes they wear, what they eat for breakfast and how they grew up.
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