Most tours are routed with one goal in mind: get from the first show on the tour to the last show on the tour as fast as possible, without experiencing any major hiccups or crises on the road.
Taylor Swift performs onstage for night one of Taylor Swift | The Eras Tour at GEHA Field at Arrowhead Stadium on July 07, 2023 in Kansas City, Missouri.‘s Eras Tour has little precedent in the history of live entertainment, with the trek’s recent 52-date run in the United States capturing daily headlines and vaulting the singer-songwriter/marketing savant to an even higher peak of superstardom . Since launching on March 17 in Glendale, Ariz.
The massive Eras Tour can’t turn on a dime — it takes multiple days and teams of crew members to set up and take down the production in each city it visits. For many Swift fans, that means traveling to a major market hub, with some having to drive hundreds of miles to catch one of her shows.
Again, this isn’t something that an artist with just a handful of albums or hits to their credit could easily emulate. But for artists of a certain size, stature and longevity, going the Eras route is now a proven way to allow fans to not only remember the songs they love but to truly relive them, one album at a time. And for a now-generation-spanning artist like Swift, it offers the extra bonus of making sure fans who weren’t along for the whole ride still feel catered to.
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