Swift’s Eras Tour kicked off just three weeks ago, but many Swifties have spent months designing and coordinating their outfits for these shows.
and her younger sister played dress-up at one of Swift’s Arlington stops, with Gomez styling her hair into two loose buns and wearing an oversized cardigan, in tribute to Swift’sera, and her sister wearing a dress identical to one Swift wore on her Speak Now World Tour more than 10 years ago.
Fans who aren’t recreating specific looks or channeling certain eras are otherwise leaning into what has developed into an unspoken rule: If you’re at the Eras Tour, you’re wearing sequins or fringe in some shape, way, or form. It’s a phenomenon similar to what was seen at Harry Styles concerts over the past year. Droves of fans showed up to his Love on Tour dates channeling a retro ’70s vibe and donning feather boas that often left venues looking like Big Bird had been viciously murdered there.
“Everyone was cramped in their house for so long that Harry’s tour was finally something to look forward to,” she says. “There was so much time for planning and creating, which led to some really fun and unique outfits throughout that tour. And since the Taylor fandom and Harry fandom are so interconnected, this mindset bled over to Eras.”
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