Over the first 10 weeks of her Eras Tour, Swift’s entire catalog is up 79%.
The impact of Swift’s Eras Tour on her catalog’s streaming numbers was, of course, immediate. The week of her opening three dates in Glendale, with every new mini-revelation about the tour’s design, structure and setlist blanketing the internet like wildfire smog, her official on-demand U.S. streams jumped 50%, according to Luminate.
Eight weeks into the tour, as Swift was taking over Nashville with a trio of dates at Nissan Stadium and rumors of her and Matty Healy’s burgeoning relationship were beginning to swirl, those numbers were still rising — by then, they were up 83% total from the week before the tour launched. From there, Swift’s streaming numbers finally started to level off — but by Week 10 of the tour, she was still up 79% from where she was pre-Eras, earning hundreds of millions more streams weekly.
What makes these gains even more staggering is that they're not limited to just a song or two, or even a single Era: it's all across the show's setlist.
You can see the 20 biggest gainers here -- from the week before the Eras Tour started, to the week of the launch, to the 10th week of the tour: And then, of course, there are the surprise songs: an additional two songs each concert that have rotated with every live date, delighting fans in attendance and often infuriating those missing out. Those have also seen major gains, with 48 of the 50 surprise songs she'd played at her 25 live dates through the chart week of May 25 increasing in streams the week she performed them, and most by percentages well into the double digits.
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