Welcome to Swift City: When Taylor Swift comes to town, businesses build new bars, prepare thousands of cookies, and welcome over 150,000 Swifties
, which is all booked up, is hosting a pre-party and moving furniture out to accommodate more people. It's setting up a satellite bar and ordering more alcohol. Expect some custom Swift cocktails and playlists. It'll also have more servers and hosts working. "I'm excited for it to be busy and excited to make money," Kayla Bybee, a host at Then Burger, told Insider.
During a recent Carrie Underwood concert, Crumbl sold about 1,500 cookies in one day, Murphy said. It's anticipating selling between 3,000 and 5,000 cookies during Swift's weekend.Danielle Dutsch of the Glendale Convention and Visitors Bureau said there were"a ton of people here." Hotels are at capacity, restaurants are bustling, and Glendale is anticipating a lot of foot traffic.
Dutsch herself is feeling the trickle-down effect of Swiftmania: During her lunch breaks and late nights at the office, she's heard Swift practicing in the nearby stadium.On the day the tour was announced, in the fall, the Holiday Inn Glendale sold out, according to a representative. But it's stocked and prepared, the rep told Insider. The Super Bowl and years of Arizona's peak tourism season were good practice.
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