Taylor Swift came close to finalizing a sponsorship deal worth over $100 million with FTX, the massive crypto exchange that just imploded into bankruptcy.
Despite the enthusiasm of Bankman-Fried and Watanabe, others at FTX — including people on the marketing team — were dubious of the cost and effectiveness of a partnership with Swift. There were doubts that Swift’s massive reach would even extend to FTX’s real customer base of crypto traders and the crypto-curious . Meanwhile, the price of the deal was reportedly astronomical.
“No one really liked the deal. It was too expensive from the beginning,” one person said, comparing the cost to “front of the soccer jersey level prices.”
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