Sales of Taylor Swift ’s first album to hit streaming services and retail outlets simultaneously fell short of the pop singer’s last four albums
Even counting streaming activity, adjusted to make it comparable to album sales, “Lover” generated less consumption than Ms. Swift’s earlier albums in their first week after release.
Even so, the album landed the biggest sales week of the year and sold more copies than any album since the pop star’s previous release, 2017’s “Reputation.” But at about 679,000...
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Taylor Swift's 'Lover' Accounted for 27% of All U.S. Album Sales in Its First WeekTaylor Swift’s new album, 'Lover,' was so big in its first week in the U.S., not only did it log the biggest week for any album -- in terms of either equivalent album units earned or albums sold -- since her 2017 release, 'reputation,' but 'Lover' also accounted for 27% of all album sales in the country.
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Taylor Swift's 'Lover' Accounted for 27 Percent of All U.S. Album Sales in Its First WeekAccording to Nielsen Music, 'Lover' sold 679,000 copies in the week ending Aug. 29. That amounts to 27 percent of the total volume of all albums sold in the U.S. that week.
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