Film could also be the biggest October opening ever, topping ‘Joker’
Movie theaters turned into concert venues this weekend as Swifties brought their dance moves and friendship bracelets to multiplexes across the country. The unparalleled enthusiasm helped propel “Taylor Swift: The Eras Tour” to a massive, first place debut between $95 million and $97 million in North America, AMC Theatres said Sunday.
Internationally, it’s estimated to have earned somewhere between $31 to $33 million, bringing its global total in the range of $126 million to $130 million. Beyoncé made a similar deal with the exhibitor for “Renaissance: A Film By Beyoncé,” which will open on Dec. 1. The two superstars posed together at the premiere of “The Eras Tour” earlier this week in Los Angeles. It was a needed injection of star power with Hollywood actors over 90 days into a strike that has left most red carpets void of glamourous talent and resulted in several high-profile films being pushed to next year.
It led to some hyperbolic projections going into the weekend, with some analysts predicting that “The Eras Tour” could make over $125 million. Dergarabedian said it’s common for outsized expectations to be attached to massive brands like Swift. There’s also no precedent for something like “The Eras Tour” and a celebrity of Swift’s stature.
The stadium tour, which continues internationally, famously crashed Ticketmaster’s site and re-sale prices became astronomical. Pollstar projects that it will earn some $1.4 billion. The concert film offered fans both better seats and a much more affordable way to see the show for the first or fifth time. Prices are higher than the national average, at $19.89, which references her birth year and 2014 album, and ran closer to $29 a pop for premium large format screens like IMAX.
“This year has been marked by unprecedented experiences for movie lovers in theaters across this nation,” O’Leary continued in a statement. “The ‘Eras Tour’ debut proves, yet again, that fans are eager to share other experiences in a communal way, with theater owners working creatively to build memorable moments in their cinemas.”
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