A juggernaut opening weekend — historic for a concert film — will be a much-needed shot in the arm for an industry hobbled by strikes.
With Swifties singing and dancing in the aisles, 'Taylor Swift: The Eras Tour' made swift work of dominating the box office this weekend, signaling a potential new era for concert movies. Filmed in August at SoFi Stadium in Inglewood during a stop on the pop superstar's current tour, the film took in $96 million in its first four days at the domestic box office, easily crushing the competition on an otherwise sluggish weekend.
With just a handful of Instagram posts, she could drum up the kind of publicity it would take a studio tens of millions of dollars to generate. Merely by showing up Thursday night to cheer on her rumored boyfriend, Kansas City Chiefs tight end Travis Kelce, in the team's NFL game against the Denver Broncos, Swift created several million more social-media impressions to fuel the movie's box office. Swift's juggernaut tour is already on track to take in more than $2 billion.
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