Some are calling for a ban of live facial recognition, where surveillance cameras equipped with the technology scan people in public places.
it will not sell the technology "before working through important technology and policy questions."
Meanwhile, Gus Tomlinson, head of strategy at identity verification firm GBG, said a clear regulatory framework could help consumers understand the benefits of the technology — one of the benefits cited by Amazon is that Rekognition has been used to prevent human trafficking and find missing children. Tomlinson told CNBC that policymakers should ensure live facial recognition is only used for "purposes where there is a real legitimate interest.
The technology is used without hesitation in China. The country is littered with millions of surveillance cameras and almost all of its 1.4 billion citizens are included in a facial recognition database. That has become a source of scrutiny amidIn the U.S., meanwhile, the technology is facing increasing pushback from legislators, at least in terms of how it's used by the police.
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