In this week’s newsletter: The two tech behemoths are betting big that their ‘Bard’ and ‘Bing’ services will revolutionise the way we navigate the net
earch engines have been a major part of our online experience since the early 1990s, when the booming growth of the world wide web created a need to sort and present information in response to user queries.
The first users to traverse the “information superhighway” had a simple job of it. It was akin to pootling along to your local supermarket: you knew the roads, where to turn off, and how to get there. But the exponential growth of the web meant that it quickly became impossible for people to remember where they’d found that pertinent bit of information they wanted. The main road became ensnared in a spider’s web of byways. New crossings, roundabouts and turnoffs appeared. Streets you’d driven along for ages led to dead ends. Others changed course.
Search engines solved that by trying to categorise information based on queries you sent. Initially, they were bad. Thanks to Google, and a new way of crawling and categorising the web, they quickly became very good.. The company became synonymous with search. We now “Google” things, rather than search for them, just as we hoover, rather than vacuum.
Except now, in 2023 Google may no longer be synonymous with search. The rise of ChatGPT – the revolutionary large language model that can “talk” to users, which– has been so significant and quick since its November 2022 release that it has thrown the future of search into flux. Microsoft has invested $10bn into ChatGPT’s creator, OpenAI, and in return has the rights to use a souped-up version of the technology in its search engine, Bing.
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