‘Ted Lasso’ Is Apple TV+’s Biggest Hit ... but It’s Not That Big
But TVision’s data also shows that though “Ted Lasso” was the most viewed Apple title among its panel members since Apple TV+’s launch, big hits from competing streamers, such as Netflix’s “The Queen’s Gambit” and Disney+’s “Hamilton,” were watched by far more panel members since then. The"Ted Lasso" ranking among the top streaming titles across the leading streaming services is 89It’s a reminder of Apple TV+’s likely relatively low reach.
The addressable reach of Apple’s programs could be something that’s particularly important to directors, showrunners or actors, who may prioritize having their projects seen by the biggest possible audience, rather than a handsome check that working with Apple TV+ could bring. But what’s even more encouraging for Apple is that some of its newer original series, like “Lisey’s Story,” “Physical” and “Schmigadoon!” are not only getting praise from critics and audiences, but they are launching to audiences bigger than “Lasso” did.
For example, those three series were among the top debuting Apple TV+ series by share of opening weekend streams amongOn the other hand, the healthy starts for these three series may be more indicative of the fact that “Lasso” was a hit for Apple that built slowly over time rather than winning over audience right from the start.
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