The Tennis Channel will broadcast Major League Pickleball's Mesa, Arizona, tournament.
Solomon said pickleball has already delivered strong ratings for his network.
The network has been making a push into streaming and making its product available internationally, with a subscription service calledlaunching in 2020. Adding pickleball matches to its streaming offerings means beefing up content at a time when linear television is stagnant, at best. Solomon would not comment on his network's future plans with MLP but said, "We firmly believe that having dedicated destinations is a virtue. We've proven it."
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