Tesla Cybertruck production will be challenging, reminiscent of the painful ramp of the Model 3, says Edmunds.
, which is reminiscent of the Model 3 launch — a notoriously bumpy time span for Tesla,” Jessica Caldwell, Edmunds' executive director of insights, told me in an email.during the initial phase of Model 3 production, CEO Elon Musk said.
While Tesla is in a much stronger financial position now than it was then, the inherently hard-to-make Cybertruck could pull the company back down into “production hell,” as Musk referred to the Model 3 ramp.“Cybertruck is not expected to be a volume Tesla product but rather one whose key role is to breathe excitement into the brand,” Caldwell said.With a Cybertruck delivery event imminent, some believe Tesla is setting itself up to fail.
“The Tesla Cybertruck will occupy a slightly different niche than where the current truck players sit,” said Caldwell. “Cybertruck will definitely attract non-truck owners,” she added. So, the Cybertruck doesn’t necessarily have to slay the Ford F-150 or Chevy Silverado to succeed, however polarizing it is.Follow me on
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