Tesla delivered a record number of cars last year, as sales continued to grow by percentages any other major automaker would dream about. But Tesla still managed to disappoint Wall Street throughout 2022 – and the last quarter was no different.
The electric automaker delivered 1.3 million vehicles in 2022, up 40% from 2021. It produced nearly 1.4 million vehicles, up 47% from the prior year. Yet the fourth quarter underwhelmed: Tesla delivered only 405,278 vehicles, well below the median estimate of 431,000 according to analysts polled by Refinitiv, as recession fears and higher interest rates led to a slowdown in demand. Although 40% growth is nothing to sneeze at, Tesla’s pace of growth is slowing.
Evidence of car buyers’ sinking interest in Teslas became apparent last month after the company announced a rare sale in a bid to clear out inventory. Tesla offered two rebates for buyers taking delivery of a vehicle before the end of the year, initially offering a $3,750 discount then doubling the rebate to $7,500 with two weeks left in 2022. Investors were rattled by the rebates, sending the stock plunging 37% in December alone.
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