Tesla Model 3 Leads Europe Electric Sales As Competitor Range Claims Wilt

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Tesla Model 3 Leads Europe Electric Sales As Competitor Range Claims Wilt
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  • 📰 Forbes
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The Tesla Model 3 is the fastest selling electric car in Western Europe thanks in part to its strong range claims, while distance boasts from its competitors wilt under examination. That leadership is coming under pressure though led by Volkswagen and its army of brands.

The Tesla’s highway cruising performance – an estimated 30.2% range penalty when cruising at legal maximum 0f 70 mph in Britain – was a little better than the I-Pace’s 32.8% and compared with the E-tron’s 23%. This gave the Tesla a theoretical highway range of 239 miles compared with the I-Pace’s 167.7 miles and the E-tron’s 138.7 miles. So no contest there, and adequate for most long journeys, except perhaps the long-range summer blast south for the sun.

This WLTP controversy has echoes of a previous ICE saga, when range claims were often exaggerated by up to 30% and sometimes even more. The industry replied saying, yes, guilty as charged, but the point of the data was to help buyers compare ranges across all models. This gave the customer perfectly comparable, but wrong, data. The BEV revolution promises more of the same, aggravated by the fact many reviewers don’t have home chargers to test claims.

He said Tesla’s success with the Model 3 was despite the fact it was a hatchback in a market that wanted SUVs above all else, but the upcoming Model Y SUV should help. “It’s very difficult to see a clear view on the sort of models it will introduce, particularly the rumors of a lower end Tesla. It’s really hard to tell if lower end models will make it to the market any time soon,” Tsoai said.

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