Tesla Model Y Topped Italy's EV Sales In November via insideevs.com
Clearly the ramping up of Berlin’s Giga Factory production, along with a comparatively attractive price tag are supporting Tesla’s increasingly difficult mission in the Italian market, which bodes the question as to how many more could be sold, if only they qualified for incentives like most other BEVs.
At a very wide distance, tiny Smart ForTwo followed in second place with 471 units, less than half the numbers of Model Y. Fiat 500e closed the podium with a lackluster 396 registrations, very far from its previous peaks and in line with recent months’ dull performances.
C-segment German siblings VW ID.3 and Audi Q4 e-tron also made a symbolic appearance in the lower ranks of the chart, the only models beyond Tesla Model Y to break the A- and B-segments’ usual dominance of the Italian market. The most notable absence from the chart was that of the Tesla Model 3, a once powerful contender to monthly podiums, but currently dragged by 20% YoY price hikes that have suppressed demand.
This lull might only get resolved once Tesla’s factories will start producing the much touted revamped Model 3, with fewer components paired with a more attractive price point to bring back its lost mojo.As new, higher segment BEV models still struggle to break through the tough barriers of Italy’s car market , Italy’s staple mini BEVs can’t manage to make a positive difference and instead contribute to a weakened sales scenario that has now consolidated over the months.
The Italian market’s extreme sensitivity to price means only well-executed and appropriately priced models will meet success and create sustainable, long-term demand. The seeming paradox is that an upmarket D-segment SUV is showing the way. Will lower-price automakers take note?
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