Tesla on Friday said it would offer new buyers of its top-selling electric vehicles in China a cash bonus equivalent to almost $500 if they have a referral from an existing owner, deepening a price war in the world's largest market for EVs.
People check a Tesla Model Y electric vehicle displayed at its booth during the 2021 China International Fair for Trade in Services in Beijing, China September 4, 2021. REUTERS/Florence Lo
The pricing pledge signed by executives was organized by the China Association of Automobile Manufacturers. Separately, workers in Tesla's Shanghai complex assembling battery packs were informed of layoffs, according to a worker who had received the notice. Consultancy Alix Partners said this week that while China's EV market would continue to grow rapidly, intensifying competition and excess capacity would also drive a shakeout.
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