Tesla CEO Elon Musk took the wraps off his electric 'cyberpunk' pickup truck on Thursday night.
Tesla Inc. Chief Executive Officer Elon Musk took to the stage late Thursday to reprise a familiar role: pitching a future vehicle to a throng of adoring fans. This time, it’s the “Cybertruck” — Musk’s name for Tesla’s new electric pickup.
After a “Blade Runner”-inspired introduction, Musk had Tesla’s chief designer, Franz von Holzhausen, strike the truck’s steel exterior with a sledgehammer, to no obvious effect. A demonstration of shatterproof glass didn’t go as well, with a metallic ball thrown at the vehicle breaking two of its side windows.
”It misses the core truck buyer,” said analyst Gene Munster of Loup Ventures. “A contractor is not going to show up to a work site in this truck. That said, Tesla will still sell some of them.”for the amount of demand the pickup will draw. That’s reflection of the tough challenge it faces.
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