Tesla assures its millions of electric car owners that their privacy is important. But between 2019 and 2022, groups of employees privately shared invasive videos and images recorded by customers’ car cameras, Reuters reports.
Tesla calls its automated driving system Autopilot. Introduced in 2015, the system included such advanced features as allowing drivers to change lanes by tapping a turn signal and parallel parking on command. To make the system work, Tesla initially installed sonar sensors, radar and a single front-facing camera at the top of the windshield. A subsequent version, introduced in 2016, included eight cameras all around the car to collect more data and offer more capabilities.
Tesla initially outsourced data labeling to a San Francisco-based non-profit then known as Samasource, people familiar with the matter told Reuters. The organization had an office in Nairobi, Kenya, and specialized in offering training and employment opportunities to disadvantaged women and youth. A former Tesla employee said of the Samasource labelers: “They would highlight fire hydrants as pedestrians … They would miss objects all the time. Their skill level to draw boxes was very low.”Tesla decided to bring data labeling in-house. “Over time, we’ve grown to more than a 1,000-person data labeling that is full of professional labelers who are working very closely with the engineers,” Karpathy said in his August 2021 presentation.
As an example, this person recalled seeing “embarrassing objects,” such as “certain pieces of laundry, certain sexual wellness items … and just private scenes of life that we really were privy to because the car was charging.”Tesla staffed its San Mateo office with mostly young workers, in their 20s and early 30s, who brought with them a culture that prized entertaining memes and viral online content.
“If you saw something cool that would get a reaction, you post it, right, and then later, on break, people would come up to you and say, ‘Oh, I saw what you posted. That was funny,’” said this former labeler. “People who got promoted to lead positions shared a lot of these funny items and gained notoriety for being funny.”
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