See inside Texworld’s summer edition which took a hybrid approach and welcomed thousands of attendees.
“Hybridizing” is the word of the moment in fashion, whether applied to purpose or product — and that’s why Texworld’s summer edition struck a chord with attendees that joined the event in person at the Starrett-Lehigh Building in New York and via its virtual platform, held on July 20 to 22.
Its virtual platform, or “online marketplace,” once again offered an AI-powered matchmaking tool, chat functionalities, and scheduling options, while in-person attendees accessed QR codes for products’ information through the Texworld NYC app. Over the show’s three-day period, there were over 2,000 visitors and approximately 30,000 products that were scanned through its app. The event garnered a global audience, inclusive of suppliers and mills from China, Pakistan, Korea, Taiwan, India and Turkey.“The Pop-Up Sourcing Showroom coupled technology with the ability to ‘touch and feel’ and bridged the gap between in-person and virtual events.
Tricia Carey, director of Global Business Development, Lenzing, told WWD, “It has been refreshing to meet in person with brands and retailers attending Texworld New York City.”
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