The holiday week began Broadway's most lucrative stretch of the year - good news after months of under-performing material.
To paraphrase an old chestnut: it’s the most lucrative time of the year! .
The weeks bookended by Thanksgiving and New Year’s Eve are the ripest on the Rialto, matched only by the annual Easter bonanza. Last week the industry grossed $41.68 million, with almost 293,000 butts in seats at 35 shows. Gobble gobble. While it didn’t eclipse last year’s record Thanksgiving haul of $43 million, those numbers are nothing to scoff at, and must come as a relief to industry leaders. Broadway is undergoing something of a market correction, with overall sales down 7% from last season,One name that’s not feeling the pressure? Tina Turner. Her eponymous bio-musical broke the house record at the Lunt-Fontanne, grossing $1.83 million over the holiday frame.
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