Online sales, early discounts see fewer shoppers in Black Friday lines
NEW YORK/WASHINGTON - The frenzy associated with Black Friday shopping was missing this year as U.S. retailers offered earlier discounts and more consumers shopped online, though spot checks around the country showed traffic picked up after a sluggish morning.
Black Friday remains important for holiday shopping but its relevance is fading amid early promotions, with six fewer sales days between Thanksgiving and Christmas. “We’ve seen many merchants start their promotions pretty much right after the trick-or-treaters have gone to bed,” said Lauren Bitar, head of retail consulting at analytics firm RetailNext.
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