THRKidsPower - The making of a modern child star. Social media breakouts like Alaya 'That Girl Lay Lay' High are harnessing the power of TikTok virality and changing the paradigm for kids' TV:
Lay Lay, as she calls herself, is rapping with the talent and tenacity of someone twice her age. A speck of a thing, she’s checking herself out in the car’s visor mirror before she launches into the three-minute-long freestyle that introduced her to the world. “Little boys don’t play me/No Reeboks just J’s please … Tweety Bird, Bugs Bunny, can’t never be a dummy/Takis always hurt my tummy.
Now, barely five years later, Lay Lay’s dad, Acie High, is the one in the passenger seat, this time in his daughter’s new G-Wagen as she drives them to Icon Studios in Atlanta’s West Midtown. The 16-year-old runs her own multiplatform empire, forging a path for a new kind of child star — one who is self-made, self-grown and only then turning to Hollywood to unlock another level of success.
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