Longtime anime store shuts down after decades.
October 10, 2023, marks the end of an era, as long-time anime merchandise platform Right Stuf shuts down and migrates its products to Crunchyroll's online store. After providing competitive prices for decades, the closure of the online shop is a shock. The move comes as Crunchyroll continues to seek new avenues to expand its online services.
SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Right Stuf, which has operated since 1987, has provided DVDs, Blu-rays, figurines, manga, and various other products for sale and delivery. While it was purchased earlier last year, the shutdown of the store and brand in favor of Crunchyroll feels sudden. While products will migrate to the new shop, there are still many unknowns about how the Crunchyroll Store will handle the new stock.
Many questions remain about how Crunchyroll will steward Right Stuf's former catalog. While the former says it intends to run equivalent events, like annual holiday sales, it has already said that they would be done with vaguely defined "changes to how the sale operates", which haven't been explained in detail.
Right Stuf began selling anime-related media in 1987, starting with licensed VHS tapes of Astro Boy and 8 Man , and has operated for some 36 years. This has garnered strong brand loyalty, intrinsically tied to the words "Right Stuf". Crunchyroll ought to tread carefully if it thinks absorbing the stock also means retaining the same customers.
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