The Apple Card is a soft-pull credit score card and Apple wants you to apply for it

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The Apple Card is a soft-pull credit score card and Apple wants you to apply for it
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Apple reminds us that its titanium credit card can be used for credit limit previews.

to remind people that it is one of an increasing number of credit card providers that let you preview your credit score without initiating a hard pull on your data with the credit report agencies.

Such an action may temporarily affect your credit score, so Apple is now reminding everybody who'd consider applying for its credit card that they could initiate a soft pull and have their score details sent to the email associated with their Apple ID for a preview.

While a credit card offering makes sense for Apple, the initial excitement of Goldman Sachs may have cooled off and it may be talking Apple into a step on the gas when it comes to subscriptions and incentives. Goldman's initial outlay to set up a retail credit card business with Apple is still not recouped.

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