The whole Area 51 raid idea may have been a joke -- but not to brands who saw $$$
For some brands, this was the perfect marketing opportunity.shows how dedicated the brand is with its feed saturated with Area 51-themed posts. Bud Light first threw its hat in the ring when it asked followers on Twitter to retweet its post about releasing limited-edition alien cans of Bud Light. That tweet currently has more than 62,000 likes and 40,000 retweets , but Bud Light released the cans to fans anyway in Nevada, Arizona and California on September 13.
This whole Area 51 craze may be a joke, but it indicates that the right brand with the right strategy can take advantage of nearly any situation. However, if participants actually storm the secretive military base, the brands that threw their support behind this absurd event could face a backlash.
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