Atlantic investor Laurene Powell Jobs wanted the magazine to hire new staffers and improve its online platform before implementing a paywall
Last year, the Atlantic put on hold its plans to launch a paywall at the behest of its new owner, Laurene Powell Jobs, according to people familiar with the matter. Ms. Powell Jobs, who had paid more than $100 million for a majority stake, wanted the magazine to first hire new staffers and improve its platform, betting that those changes would help expand offerings and draw more readers.
That strategy now faces a test as the publication gears up to launch a paywall sometime after Labor Day—more than 18 months later than initially...
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