The creative geniuses behind your favourite filters.
With 7.7 billion people living on earth and around, we asked where he realistically sees the future of augmented reality heading:"I’m curious to see more ways of augmented realities enhancing our lives on this planet in many different areas," he responded."May it be in education, health, transportation, art, fashion, beauty, sports -- in our homes and many more use cases in our day to day.
Long term augmented reality expert Marc Wakefield’s filters are also featured in Grimes’s musical experiment. Widely known for his creepy clown filter that lead to him creating thefor U2 , his career naturally progressed from building standalone AR apps before getting involved with the creation of Instagram effects.
While it’s possible that this is just the tip of the AR iceberg, the medium is definitely making waves as a legitimate art form. Earlier this month the multidisciplinary femme-focussed platformtrialled brand new filters in a net art workshop titled Face-Up at the Tate Modern, showcasing this recent shift in technology and solidifying its existence in creative scenes.
From wearable contact lenses to mixed reality features, what will happen next in the world of augmented reality is promising but unclear. Still, minus the flying cars and the ability to put a token into your microwave to create a fresh Big Mac like
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