A 2020 study found that some 21k moderators on Reddit perform 'at least $3.4 million worth of labor annually.' Last week, moderators shut down thousands of forums in what might be the largest moderator-coordinated social media protest in internet history.
midweek podcast, I'm Micah Loewinger. Two weeks ago, I received a very interesting message on Reddit. It was from a volunteer moderator from thesubreddit. That's right. We have a subreddit, reddit.com/r/onthemedia. The MOD told me they were stepping down. They would no longer help run our forum or any other forum on Reddit as part of a massive protest against changes coming to the site. Sure enough within a week or so, it was all over my timeline.
There's this huge debate right now about every time someone says the word volume, which is literally how much a surfboard floats? There's a bot in there that will post a link to this meme about how everyone is obsessed with volume. If you're asking about volume, that's a signal that you're a kook, which means you're a beginner surfer and then everyone makes fun of you.
In Reddit, they have human interactions ready to be scraped, and judged, and scored, which can then be fed back into their algorithms, into their machine learning, and can be used to create these highly advanced language tools like ChatGPT that we've seen. The thing about AI and machine learning is it uses a ton of data. It's hitting Reddit servers over and over and over again. Reddit incurs a cost for that.
While I think it's an overbroad generalization, a lot of moderators care very deeply about the work. There are also the stereotypical power-hungry MOD, who does whatever they want and is making a stand because they feel like causing chaos, versus doing what's best for the millions of people who are in their community. I think this entire protest is a big power struggle between Reddit corporate and its unpaid moderators. Fundamentally, it's a question of who controls the website.
We need to figure out how to make this company profitable, and the way that we've decided is we're going to charge for this API." Which, as you mentioned earlier, is not that weird of a monetization strategy for a social media network. He's like,"We're basically seizing control of how our site that we run is going to operate in the future." I think that Steve Huffman really wants this to blow over.
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