These are the Korean makeup and skin-care products everyone is about to be obsessed with.
available in the U.S. to pioneering curators here and getting K-beauty launches at the very same time as South Korea. And as more and more K-beauty products become widely available, it's apparent that there's no single type of K-beauty brand. We're regularly seeing everything, including cute-as-can-be, cartoonishly packaged products, elegantly presented items with incredibly effective ingredients, and, of course, sheet masks in every variety imaginable.
Here are the latest and greatest K-beauty products from brands such as The Crème Shop, Julep, and more, hitting real and virtual shelves in October. All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
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