Kick off the new year with some new Korean skin care and makeup.
available in the U.S. to pioneering curators here and getting K-beauty launches at the very same time as South Korea. And as more and more K-beauty products become widely available, it's apparent that there's no single type of K-beauty brand.
Here are the latest and greatest K-beauty offerings of the month from beloved brands such as Dr. Jart+, Sulwhasoo, and more, hitting real and virtual shelves in January. Whether you set your sights on just one of them or add them all to your shopping list, you'll be among the first to know the highly covetable Korean products that everyone will be buzzing about for the rest of 2020.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
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