Ten years ago, Angela Julius uploaded a hilarious rant after a harrowing day of candle shopping. Today, beastobsessed celebrates the anniversary of this viral video.
—and still have people return to your content is a feat that only a handful of people have been able to pull off.
But others didn’t respond so favorably. Julius’ recounting of her journey—even in its half-joking, ultra-hysterical manner—made some feel as though Julius was the embodiment of the retail customer we all despise, the “Karen” before we ever had that already-outmoded term for it. Julius received death threats and was harassed at her work, until the video’s initial virality calmed down many months later.
When the video went viral I was in complete disbelief. I was in shock. Because back then, when things went viral, it was much bigger than when things go viral now—people go viral on TikTok all the time. But back then, it was a huge deal. Especially coming from a small town, I had all the media contact me and it was very overwhelming. I just wanted to hide under a shell and never come out. So it was actually negative at first.
Did you get much feedback on the video in the two years between when you uploaded it and when it first went viral? I actually remember being in Oshkosh with my mom and we were at the outlet there. And previous to that day, like a week prior, I was calling all over the place—just like I said in the video—trying to find these candles because they were like the “it” candles that were coming out for Christmastime. I got the call from Jen, and she was so polite on the phone to me saying, “Hey, we got ’em, come in!” And I went there and they were not there.
I think that’s where the confusion set in with the people who are watching the video now. They see my comical anger and think that I must’ve went off on Jen in the store and that’s how it was on the day that it happened. But now there are Karens that do go off on people in the store! And [they’re getting recorded] and it’s like, “Oh my god!”
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