It was another busy year of supporting UK indie cinema for the British Film Institute (BFI), which again handed out a series of cash awards via its audience fund as well as distribution grants for …
The BFI's 10 Biggest Production Awards Of 2021: Jim Broadbent Pic 'The Unlikely Pilgrimage Of Harold Fry' & Carol Morley's 'Typist Artist Pirate King' Top List
Altitude was, overall, the most heavily backed distributor last year, receiving organization awards totalling £488,776. The next most backed company was Verve Pictures with £165,000. The Audience Fund Organisation Awards gave out numerous significant grants in 2021. Top of the pile was the British Independent Film Awards for its ‘This Is Our Cinema: Always-on’ marketing campaign, which saw BIFA receive £300,000 to support a range of activity designed to promote British indie pics to younger audiences across the year.
Also on that list was Flatpack Projects, which received £264,700 to back its activity around the Cinecov – Coventry UK City of Culture initiative, which supported a 10-month film program in the city.British Independent Film Awards, This Is Our Cinema: Always-on marketing campaign A progression to year two of their award will see BIFA continue to deliver a range of activity such as content capture at their awards which can be utilised as compelling social content across the year, alongside specific additional activity such as podcasts and in venue events, marketing promotion and distributor partnerships to promote British Independent film to young audiences.
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