The Big Question About Taylor Swift's 'Lover'

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The Big Question About Taylor Swift's 'Lover'
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The big question about Taylor Swift's 'Lover':

will it be? More pointedly, the biggest question is this: WillThe question is important because it's a feat Swift has become known for: She's done it FOUR times, while no other artist in history has managed to do it more than twice. The last album to sell more than a million copies in its first week was... wait for it... Swift's, back in 2017. Only 19 albums have reached the damn-near-impossible mark since SoundScan started tracking sales back in 1991.

It's a mind-boggling statistic that illustrates Swift's unrivaled starpower. Not only is she one of the greatest songwriters of her generation, but she's also perhapsbest marketer. She understands how to connect with fans in a way that few artists ever will, and that's why she's the biggest recording artist on the planet.cross the million-unit threshold in its first week? It absolutely will.

Swift's connection with fans is certainly part of her magic, but her team's super-smart marketing is another huge component. Since Swift debuted"ME!" in April, she's been offering limited-edition bundles for her fans. Dozens of versions of items have been revealed on her website, and modeled by Swift and her friends in music videos and social posts.

So, we've established that Swift will definitely break the seven-figure mark first week, becoming the first artist to do so since... she did it last time. Here's another big question: WillIt will take 1.3 million equivalent albums to best Swift's highest-ever debut. Her previous efforts shifted 1.287 million (

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