The Birkenstock IPO Is Coming. Nobody Mention Crocs.

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The Birkenstock IPO Is Coming. Nobody Mention Crocs.
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WSJ breaks down Crocs’s business strategy and explains how -- nearly two decades after the colorful clog first became a global fad -- the company found its footing as the world’s most loved and hated shoe. Photo: Brian Wengrofsky

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The private-equity owner of the orthopedic-sandal brand hopes to double its money in less than three years with a blistering $11 billion valuationWSJ breaks down Crocs’s business strategy and explains how — nearly two decades after the colorful clog first became a global fad — the company found its footing as the world’s most loved and hated shoe. Photo: Brian WengrofskyThis copy is for your personal, non-commercial use only.

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