The general message; Plastic is cancelled!
, who have created an app that not only helps to connect collectors to international buyers, but allows everyone to track the waste plastic through every step of the supply chain, offering full traceability. The brand also hopes to steady the supply chain by offering the waste pickers a fair and consistent price amid a fluctuating plastic market, and by placing regular orders, it will likely in turn create jobs for new waste pickers, sorters, drivers and centre managers.
As you can imagine, to rehouse the entire product range is going to take some time, so to start with it will just be its 250ml haircare bottles that will be made from this recycled plastic. Another key detail is that 15% of the plastic in the bottles will come from the waste pickers in India, while the rest will be made of recycled domestic plastic from across Europe.
What we surely can agree on, however, is that it’s far better to use the plastic already haunting the planet than making new stuff. And if we can help the people doing the leg work to keep it out of our seas, rivers and landfills in the process, then that’s even better still.
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