The seriouseats burger article from kenjilopezalt that changed food internet forever.
Toppings and condiments as desired
Kenji’s face lit up. “I can’t believe you’re asking me to write a food science column. I’ve always wanted to do that.” I loved everything about Kenji’s Food Lab posts: his “Harold McGee meets the Simpsons,” perfectly pitched, pop culture–drenched writing voice ; the way he framed his narratives by taking his readers on a journey; his obsessive rigor; and his methodology, which readily admitted his failed attempts along the way to perfection.
I asked in a follow-up email if Kenji wanted to take charge of all of our recipe development content. “We could call you our recipe czar.” Kenji responded in an email: “Recipe czar sounds fun and interesting, and I’m a free agent as far as Chris [Kimball] is concerned. [I had asked if his recipe czar duties would conflict with hisThe Serious Eats community embraced Kenji immediately. And so did everyone else at Serious Eats headquarters, including Carey and Erin.
One lovely late March morning Kenji emailed me and asked me to meet for coffee. I sat down. Kenji looked concerned. “Listen, Ed, somehow Chris Kimball got wind of my book proposal. He offered to pay me what he said was a fair advance and publish my book under theumbrella. Not only that, he also said he would put my name on the cover as the author. Chris said it would be the first time a name other than his would appear on the front cover of abook.
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